Solution
How the path was improved.
Green Light National specializes in converting industrial and commercial spaces from outdated inefficient lighting systems to new energy-efficient LED solutions. We were retained to help the firm reach their target market using a multi-channel marketing approach. We updated their website with a fresh look and feel that is easy to navigate and mobile friendly. We optimized the site and employed an email marketing campaign that highlighted the benefits organizations get by changing out their outdated lighting. We also shared their case studies on the web and via social media to show real life examples of savings. Additionally we produced direct marketing campaigns that segmented decision makers for industrial lighting.
This all required that the brand message say cohesive via all channels to be effective. Managing this requires experience and know-how because all of these initiatives are trackable and require analysis of data, testing of initiatives, revisions and more testing.
Challenges:
Intense Competition
Lead Generation
Branding
Multi-Channel Marketing
Powerful Online Presence
Effective Direct Marketing
Measurable Results
Key Services:
New Website Design
Mobile Responsive Website Design
Print Production Expertise
Direct Marketing
Copywriting
Video Production
PPC Advertising
Search Engine Optimization
Outcomes:
Increased Awareness to the Website
Direct Marketing Delivers New Clients Monthly
Higher Brand Awareness
Increased Market Presence
Client Review
Project visuals
